Upstate and Co
Life is better
outdoors
From the Adirondack peaks, to quiet back roads in the Hudson Valley, Upstate New York is built for getting outside. Whether it’s early morning hikes, long summer days by the water, or crisp fall walks through the trees, the outdoors is part of who we are. Upstate and Co is inspired by those moments—made for wherever you go to get away.
Rooted in Upstate
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Made to Explore
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Rooted in Upstate • Made to Explore •
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Newest Designs.
About
Connor
Connor is a lifelong Upstate New York resident, born and raised in Columbia County, just an hour south of Albany. Growing up surrounded by small towns, back roads, and the outdoors shaped his appreciation for the region and everything it represents. His connection to the outdoors only grew stronger when he attended the University of Vermont and was surrounded by Vermont’s beauty.
What started as a personal connection to these places turned into the idea behind Upstate and Co. He created the brand to reflect the pride, simplicity, and lifestyle of Upstate living. For Connor, it’s about representing where you’re from and the places you feel most at home.

